Creative Workflow

The easiest way to manage people, processes, time and materials.

Every day your designers and editors work on producing artwork, photos, documents, templates and many other digital materials for use in branding, print, campaigns and the web. They typically carry out the same processes and procedures within the creative cycle. This cycle includes creating, reviewing, re-working and ultimately approval for distribution.

The repetitive nature of the creative cycle and its associated tasks means that managing them effectively requires you to be able to see who, what and when these tasks will be carried out. Often teams utilise silos of information such as spreadsheets, briefs, copy and assets and use paper trails that lead to no one having an overall project view. Knowing who is working on the project and if its been completed to high standards by adhering to brand guidelines is critical.

Creative Workflow management tools can give you this single view across your distributed teams and projects. They bring tremendous efficiencies that affect your bottom line. They help to manage people, processes, time and materials across multiple teams, departments and geographical locations from one centralised system.

Request more information about Creative Workflow and On Brand

Features

• Centralised single online hosted solution
• Streamlined, jargon free project management
• Artwork annotations
• Group commenting and discussion
• People, projects and tasks views
• Multi stage approvals and notifications to speed up production
• Event and scheduled driven messaging / notifications

Wondering about Return on Investment? Try our ROI calculator or take a look at our Zoggs case study for real world proof.

Part of Something Great

As the Creative Workflow module is part of our On Brand solution it builds on top of the Brand and Digital asset management modules. These modules deliver key functionality to help with the creative workflow production process.

For example, assets used during a creative workflow project will be converted ready for use in different formats and sizes. Storyboards, video previews, metadata extraction, watermarking, text extraction are all provided to help support each of the On Brand modules.

Learn more about the other modules of the On Brand suite

Benefits

 

Creative Project Visibility

Finally a clear, end-to-end picture of your creative projects; pulling in stages, tasks and people. Quickly see possible bottlenecks and re-deploy resources appro­priately. Drill down to project briefs, templates, artwork and other materials for full control.

 

Faster Sign Off of Marketing Collateral

A secure single source of information accessible anywhere in the world enables distributed teams to collaborate on creative projects at any time of day, greatly reducing the risk of missed deadlines and costly re-designs and re-scheduling.

 

Protect Your Brand

Our structured and flexible workflow processes enable materials to be approved, revised, signed off and audited by appropriate staff. Tracking the whole process and only approving materials that adhere to brand guidelines and usage rights ensure brand protection. The fully integrated On Brand Brand Asset Management module gives user access to all brand guideline collateral.

 

Content Re-use

Reduce overall costs of production by re-using or revising existing materials. Search for photos, printed materials, videos and all other assets using our enterprise class search tools - weeks, months or years after initial creation.

 

Enable True Marketing Team Communication

Our in built workflow messaging features ensure that your creative teams, approvers and managers are all notified about the approvals, reviews, re-works and the completion of projects assisting to sign off artwork faster, collaborate across campaigns regardless of location.

 

Improve Efficiencies

Designed from the ground up to reduce bottlenecks, On Brand allows everyone to get more done in less time. A clear view of creative projects lets resources be deployed more effectively. In-built tools help approve, re-work and re-distribute artwork and other materials you can benchmark and improve internal procedures.

 

User Adoption

On Brand Creative Workflow is created by VYRE, a company with over 13 years experience of creating state of the art user experiences that guarantee impressive user adoption rates. Our impressive client list speaks for itself.

 

Quick and Easy to Deploy

On Brand is available as a cloud based, Software as a Service solution, making it both quick to deploy and fully managed, dramatically reducing the cost of implementation and in a number of additional areas such as procurement, hosting, ongoing maintenance and support.

 

One Single Source of Information

Save time searching across disparate silos of information and work together with your local and distributed creative teams. The fully integrated Brand Asset Management module ensures users can share approved assets, upload supporting files such as creative briefs and work together in an intuitive web based solution.

 

Enterprise Standard and Flexible

On Brand is built on the Unify platform and is therefore tried and tested in an enterprise environment by clients such as Diageo, Shell, Virgin and Nokia. The underlying Unify platform also offers the uniquely flexible proposition to switch from an out-of-the-box ensuring the solution evolves with your company's needs.