Introducing On Brand...
On Brand takes the hard work out of managing your brands and teams and helps you deliver a consistent message across multiple channels.
What does it mean in practice?
On Brand automates the end-to-end process of brand asset management from digital asset management through to brand guidelines, creative workflows, approvals, campaign management and web to print.
Is On Brand Return On Investment focussed?
In a word, yes. The creators of On Brand have over 13 years experience working with the world’s biggest and best brand. With in built considerations for optimised workflows, asset reuse and localisation, On Brand offers quantifiable financial savings for your business.
The Right Solution?
Elegant and intuitive user journeys, customisable interfaces and a streamlined deployment process mean On Brand has a stunning track record of user adoption.
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Clients
“Brand Asset Management plays an increasingly pivotal role
in supporting Diageo's brandmarketing activities. Upgrading to VYRE
has delivered a significant increase in usage of our
core brand assets above and below the line.”Mike Mirrlees, Category Director, Global Procurement at Diageo 2009 (VYRE Client)
“Over the last five years Virgin Holidays has grown
from a single brand to a family of brands. Managing the assets, guidelines and related collateral of all six brands called for something that would deliver a powerful yet simple, streamlined solution.
On Brand has not only met, but exceeded our expectations.”Andrew Sproule, Creative Services Director at Virgin Holidays Ltd
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“The perfect solution for Zoggs. We're able to present our brand in an elegant way with real consistency, from the largest subsidiary we have to the smallest distributer. We're able to get information out to markets easily and quickly, and above all it's secure.”
Ben Hornett, International Marketing Manager at Zoggs
“Usability is a large factor for me. When searching for a vendor
to partner with, most seemed very focused on technical ability as opposed to considering the end user. It was very refreshing to see VYRE's solutions are born from technology but have adopted user experience design to enable an easy to use system.”Simon Jenkinson, Digital Director at FutureBrand
Why you'll love On Brand
On Brand is robust, elegant and flexible. Whether you are managing a single brand or multiple brands, On Brand gives you complete control over your assets, guidelines, workflows, approvals and budgets from a single, centralised location.
On Brand is designed to maximise return on investment and make global asset localisation and reuse a simple, fast process, delivering true global consistency for your brand.
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More productive, less expense
On Brand is designed to increase productivity, substantially lowering agency and marketing costs whilst maximising ROIs. -
100% Reliable
On Brand is available for your business 24/7. It's hosted on the best hardware and is backed up every night to a secure location. -
Enterprise Search
All searches are not equal. On Brand’s search returns accurate, intelligent results and presents them in a way that people understand. -
Access for all
On Brand supports all modern operating systems and browsers, even smartphones, meaning access for everyone, everywhere.
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Easy to Use
On Brand is very powerful, but thanks to an intuitive interface and fine grained permissions, everyone will find On Brand approachable. -
Adaptability
Switch from an out of the box to a bespoke system as your business demands. A modular structure ensures it will never be outgrown. -
Automatic Updates
On Brand is technologically cutting edge, and it will stay there. As new features and upgrades come along, you'll automatically have access. -
Rock Solid
Based on the VYRE Unify platform, On Brand is the sum of over 20 years experience working with the worlds' biggest and best brands.
Brands like Virgin realise that they often already have the right assets. It's just a case of being able to catalogue, find and reuse them quickly and easily.
We’ve been working with big brands for a long time, and we know how important it is to keep assets secure. On Brand keeps your brand safe.
The enterprise search built into the core of On Brand is quick to grasp and faster than greased lightening. You have to try it to believe it.
We've taken care to get the interface and experience of using On Brand just right. Every element and interaction must guide and delight those using it.
We’ve been in the business for over 20 years, and our platform VYRE Unify is praised by Gartner. Visit www.vyre.com for more information.
Modules
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Assets Module
The Assets module is a fully featured enterprise search based Brand Management solution which provides easy to use yet sophisticated management of your brand assets.
No more assets held in silos. Everything can be accessed from a single location. Approved users can quickly create, manage and locate items in the system with ease, and all assets are pushed through powerful workflow features to ensure only the latest and greatest reach your end users, be they sales, brand managers, agencies, or others.
Features
- Enterprise search based
- Automatic image/video/document transformations and transcoding
- Full taxonomy and metadata configuration
- User and group based permissions
- Favourites / Watchlists to notify users of updates to files
- Shared lightboxes and collections
Benefits
- Collaborative, share your assets/guidelines with others and get approval
- Track usage of assets and control version information
- Control how your users and third parties manage your assets
- Protect copyright and stop usage of out of date marketing material
- Reduce time to market
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Guidelines Module
Centralise, share and edit your marketing collateral and brand guidelines from a single, easy to use solution. Showcase examples, brand overviews, typography, logo usage and much more, quickly and beautifully. No longer do you have to wait to get your guidelines online or updated.
Articles on all aspects of your brands can be created and published through a simple workflow within minutes. Product and packaging shots, stand information and all other guidelines can be produced and shared with all of your internal and external users (Agencies) quickly. Create workspaces populated with brand information and other marketing related material. Link files with articles to illustrate best practice and ensure that everyone stays on brand from the start.
Features
- Simple, effective guideline builder
- Link approved assets to articles to show instances
- Themed guideline pages illustrate brand designs
- Guide users on usages, examples; direct to relevant downloads
- Clear navigable hierarchy for marketing information
Benefits
- Deliver brand consistency
- Collaborate on usage guidelines and other collateral
- Centrally store all brand guidelines and related collateral
- Ensure guidance for remote teams; save time and money
- Increase brand compliance and recognition; eradicate brand erosion
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Creative Workflow Module
Create and monitor creative workflows from a single dashboard. Ideal for creative and brand teams, the Workflow module provides a secure, creative working environment optimised for efficiency.
Collaboration is inbuilt. Project documents, concepts and executions are shared and discussed together in a team environment. Integration with the Assets and Guidelines module means that brand consistency is maintained throughout, with a library of relevant inspiration and best practice work available at any time. A fuss free approval process contacts approvers when they’re needed, and automatic email notifications keep everyone in the loop and moving forward.
Features
- Streamlined, jargon free project management
- Work annotations
- Templated projects
- Group commenting and discussion
- Project overview information/statistics
Benefits
- Enable users swift, centralised collaboration with ease
- Comment, approve and audit with ease; save time and money
- Share ideas and assets in a secure environment; reduce paper trails and risk
- Save time searching various systems; centrally manage overall costs and workflows
- Centrally manage entire creative workflows
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Reports Module
Measure the effectiveness of asset usage, project effectiveness, user interaction and many other factors. The Reporting Module analyses data from all modules simultaneously drawing a deep picture of execution, team or asset effectiveness. Successes and failures can be identified and acted upon. Gaps in knowledge and communication can be identified and acted upon.
We have provided a set of out of the box reports that cover off what most clients expect to see from using the On Brand solution. Additionally configured or tailored reports can be set up through our consulting department.
Features
- View and order statistics
- Rights expiry information
- High level user information
- Volume Projections
- Audit trail report by user/assets
Benefits
- High level views of precise user activity; utilise and improve/edit/upload actual data required
- Monitor an assets lifecycle; ensure users are viewing and downloading approved files for usage
- Track users route from file request stage via email to login to download or search
- Audit project success; redirect resources appropriately
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Print Module
Both a streamlined print manager and an easy-to-use on demand artwork tool, the Print module negates the need for additional layout software such as InDesign. It lets even non-technical users create powerful, on brand print layouts without the worry of unapproved or off brand assets entering the creative process.
With templates created and maintained by approved staff, the Print module makes in-house repurposing and localisation of executions something that can be performed by non-specialist staff, saving both time and money. An intuitive interface and toolset lets users place and control text elements within controlled parameters, and send it for print themselves immediately following sign-off. Even the printer is automatically informed that files are ready for collection from a secure download location in the system.
Features
- Utilise existing templates; allow non-technical staff to create and publish
- Establish areas for localising content and fixed areas
- Guide users through simple and easy artwork creation
- Provide default layouts; guidelines with approved documents and templates
- Web based interfaces centralises all approved artwork and templates enables sales support
Benefits
- Reduce bottlenecks; defined, editable, templated areas
- Create approved localised content swiftly and easily
- Cut costs; reduce InDesign licenses
- Global and remote users can create and manage local artwork from approved templates; save time and hassle
- Save time and costs on reworking artwork; departments have specifically tailored collateral to localise and amend as required
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Campaign Management Module
Build your brand. Create and implement talked about campaigns that reach across all markets and channels. The Campaign Module provides metrics that offer real insight into campaign and constituent project successes. Co-ordinate agencies, partners and internal staff.
See where your tasks and resources have been deployed. Empower your teams to work more effectively across campaigns and projects. Create and compare multiple campaigns across your brands, departments and teams.
Features
- Multiple creative projects grouped as a campaign
- Overview campaign success; statistics, budgets, costings
- Agency involvement alongside in-house teams
- Campaign and project auditing
Benefits
- View and review multiple creative workflow projects within a single campaign
- Monitor campaign effectiveness, campaign deployment and costings
- Implement continuous campaign improvements; reduce costs, time and effort
- Co-ordinate across multiple channels and teams
- Measure and analyse project deployment; monitor underutilization and redirect resources
Created by VYRE
VYRE is a specialist software development and professional services company located in the heart of London.
We offer both out of the box and bespoke solutions. With both frontend and software development teams we offer bespoke expansion to your On Brand solution. We would love to talk to you about On Brand or your plans for a bespoke system. Please get in touch with us today.
VYRE Unify
VYRE Unify is the platform beneath On Brand. Unify is the only solution that combines both content management and marketing automation capabilities in a single solution. This allows streamlined distribution of a wide range of digital information and creative-focused projects.
Learn more about VYRE Unify
Professional Services
Our full professional services offer includes consulting, project management, creative design and hosting. The longevity of our client relationships speaks volumes, and we are constantly looking to add extra value and exceed expectations for existing and new clients.
Learn more about VYRE Professional Services
Flexible business model
From global brands to not for profits via media and publishing, VYRE has a rich history of working with all types of client. We offer flexibility in business models, letting us offer both one-off perpetual licences alongside more flexible platform as a service models (monthly fee for licence, hosting and support).
Learn more about our clients
Get in touch
Telephone: +44 (0)20 7749 1800
On Brand enquiries: sales@vyre.com
VYRE, Ground Floor, Zetland House
5-25 Scrutton Street, London EC2A 4HJ
